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Custom Email Sender Name Setup

If you're wondering how to change the sender email address on Raklet, it's a very quick & easy process. Check out our article to learn more.

Updated this week

Do you want to send your emails to your customers with your own sender email address? You can configure it easily with Raklet!

Save Your Sender Email Address

Firstly you should go to the Messages Settings page and then reach the sender profile edit page. If you don't have a sender profile yet, create a new one.

On the sender profile edit page, type your custom sender email address into the From Address field and click the Save button.

Verify Your Sender's Email Address

After saving the sender's email address, you need to verify it. Raklet uses Amazon SES (Simple Email Service) as the email service provider. When you save a sender email address, Amazon will automatically send you a verification email that has a subject like "Amazon Web Services – Email Address Verification Request in region US West (Oregon)".To verify this email address, open the verification email from [email protected] and select the verification link. Learn more

Done!

Once you successfully verify your email address and land on the page below, you can now start sending emails from this address.

Setting it up yourself

If you are familiar with creating DNS records, this step should be easy for you. Just add the CNAME records needed.

Each domain name provider's control panel is unique to its own. So you should know how to add a DNS record on your domain name provider's website. You can find wiki pages of some domain name providers that explain how to add a CNAME record below:

Setting up with your domain name provider's assistance

Contact your domain name provider directly and ask for their assistance with the setup.

Don't know who your domain name provider is? Click here then enter your domain name in the field and click the Search button. Within the search results – or further down in the raw details – look for the name of your domain name provider in the Registrar field.

Use the following email template – just copy and paste it, and adjust as required.

Please assist me with my domain name setup <MYDOMAIN.COM>
by adding the following DNS record to it:

- CNAME-1
Name: <Name-1>
Value: <Value-1>

- CNAME-2
Name: <Name-2>
Value: <Value-2>

- CNAME-3
Name: <Name-3>
Value: <Value-3>

Within your email, you should replace <MYDOMAIN.COM> with your email domain and CNAME name values with the correct values which exist on the Sender Profile Edit page. With some domain registrars, the name is not required.

Voilà!

You've completed all the steps for custom email sender configuration. Note that verification of these settings may take up to 72 hours.




Verify Your Email from Domain (Optional & Recommended)

We recommend using custom mail from domain to reduce the chances of your emails falling into spam.



You will receive an e-mail and we expect you to enter your dns information in this mail. After entering the dns records, it will be automatically approved within 2 hours.

Example for [email protected]

Name: email.raklet.com
Type : MX
Value: feedback-smtp.us-west-2.amazonses.com
Priority: 10
Name: email.raklet.com
Type : TXT
Value : "v=spf1 include:amazonses.com ~all"

You can add these records at your DNS provider website.

🔍 Breakdown:

🔹 Name: email.raklet.com

  • This means the SPF policy applies to the subdomain email.raklet.com (not the root domain raklet.com unless explicitly referenced).

🔹 Type: TXT

  • SPF records are stored in DNS as TXT records.

🔹 Value: "v=spf1 include:amazonses.com ~all"

This is the SPF policy string, explained below:


Explanation of SPF Value:

✅ v=spf1

  • SPF version declaration.

✅ include:amazonses.com

  • Tells receiving email servers:

    “Emails from servers that are authorized by amazonses.com are permitted to send emails on behalf of email.raklet.com.”

✅ It’s a shortcut that includes Amazon SES’s own list of valid IP addresses for sending emails.

✅ ~all

  • Means: “Soft fail any other senders.”

    • If an email comes from a server not listed in amazonses.com’s SPF records, the receiving server should accept it but mark it as suspicious (e.g., more likely to go to spam).


🚨 What This Doesn’t Do:

  • It does NOT allow all AWS customers to send emails on your behalf.

    • It only allows SES accounts using Amazon’s official SES sending infrastructure which is separately tied to verified identities.

    • That means only verified senders within your SES setup can send using email.raklet.com.


🔐 Security Consideration:

  • If you want to make it stricter, you can use -all instead of ~all:

    • -all = hard fail. Reject all emails not coming from amazonses.com IPs.

    • But this can sometimes result in valid emails being blocked if you haven’t configured all sources properly (e.g., transactional vs marketing emails).


✅ In Summary:

This record is:

  • Essential for telling other email servers that Amazon SES is a trusted sender for your subdomain.

  • Safe when paired with verified identities and DKIM.

  • Not giving away access to other AWS users.



If you want to learn more, you can read Using a custom MAIL FROM domain with AWS SES.

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